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The Lullaby Trust

The Gro Company have been working with The Lullaby Trust since its very beginning. During a partnership spanning over 15 years, the Gro Company have made a significant contribution to the vital work done by The Lullaby Trust, making a positive difference to the lives of thousands of families across the UK.

The partnership started in 2000, when The Gro Company approached The Lullaby Trust (at that time called The Foundation for the Study of Infant Deaths) for safety advice, 6 months before they launched the Grobag baby sleep bag, as they were aware that babies can wriggle down under sheets and blankets, creating risks such as overheating and covering of babies’ heads. In 2005 the partnership became even more effective, by helping to establish the guidelines for the British Standard for baby sleep bags. Although the product was relatively unknown in the UK when the Grobag was first launched, over 95% of parents in the UK now use baby sleep bags, and the Grobag is only baby sleep bag recommended by The Lullaby Trust.

But the relationship has never been just a corporate one. Many of The Gro Company employees feel a strong personal connection to the importance of safe sleep for babies, and as a result have been avid fundraisers for the charity. Over the years, employees have run 10k races, grown beards, and baked cakes with great enthusiasm to raise money. Combined with company contributions, this has resulted in donations of over £850,000 to The Lullaby Trust to help towards their research into SIDS, and to support their work in reaching millions of parents with life-saving safer sleep advice.

Your Safer Sleep Guide

Formed in 1971, The Lullaby Trust is the leading UK charity dedicated to the research and prevention of SIDS. The charity provides specialist support for bereaved families, promotes expert advice on safer baby sleep and raises awareness on sudden infant death, as well as supporting research to understand why five babies a week still die from SIDS.

We strongly believe in reducing the number of families devastated by Sudden Infant Death Syndrome. As leaders in our respective fields, we are committed to enabling safer sleep practices that can reduce the risk of SIDS occurring. Whether it be through fundraising, research, education or the best possible products; we are working together to help parents keep their babies as safe as possible while they sleep.

Safer Sleep Guidelines

The latest advice from The Lullaby Trust on how to reduce the risk of cot death

  • Cut smoking in pregnancy — fathers too! And don’t let anyone smoke in the same room as your baby
  • Place your baby on the back to sleep (and not on the front or side)
  • Do not let your baby get too hot, and keep your baby’s head uncovered
  • Place your baby with their feet to the foot of the cot, to prevent them wriggling down under the covers, or use a Baby Sleep Bag
  • Never sleep with your baby on a sofa or armchair
  • The safest place for your baby to sleep is in a crib or cot in a room with you for the first six months
  • It is especially dangerous for your baby to sleep in your bed if you (or your partner):
    • Are a smoker, even if you never smoke in bed or at home
    • Have been drinking alcohol
    • Take medication or drugs that make you drowsy
    • Feel very tired
    • Or if your baby was born before 37 weeks
    • Weighed less than 2.5kg or 5½ lbs at birth
  • Don’t forget, accidents can happen: you might roll over in your sleep and suffocate your baby; or your baby could get caught between the wall and the bed, or could roll out of an adult bed and be injured
  • Settling your baby to sleep (day and night) with a dummy can reduce the risk of cot death, even if the dummy falls out while your baby is asleep
  • Breastfeed your baby. Establish breastfeeding before starting to use a dummy
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