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About Us

Welcome to The Gro Store, the retail site of The Gro Company.

The Gro Company is a global nursery brand, known and loved for our innovative and award winning sleep solutions for babies and young children.

We create innovative, stylish and extremely high quality products that are fantastic value too.

You may know us for our original product, the multi-award winning Grobag, the No1 baby sleep bag brand in The UK and Australia which has changed the way babies are put to bed. A massive 99% of Grobag users would recommend them.

Now equally famous is the rest of our innovative range such as the Gro-clock - one now sells every three minutes around the world!

We work closely with our long term charity partners The Lullaby Trust, the leading safe sleep charity in the UK whose work has saved the lives of 20,000 babies since 1991. We are proud that our partnership has donated over £850,000 to date and has reached hundreds of thousands of parents with safe sleep advice and materials every year.

Grobag is also uniquely endorsed by leading safe sleep charity The Lullaby Trust.

The Gro Store, our own retail site sells our full range of products with the widest range of designs and sizes.

As a growing business with offices in the UK, China and Australia, we are reaching even more parents and their children around the world with Gro products.

For more information please visit or visit us on Facebook or Twitter!

We always look forward to hearing from you so we can continue to improve - so please feel free to email us on

Our Guarantee

We stand by the quality and safety of the products we supply and the service we offer. If you’re not completely satisfied, please tell us about it so that we can put the situation right and do better next time! Please click here for returns policy

Learn more

If you would like to learn more about The Gro Company, please visit our parent site